W Communication Agency

THE FLUIDCRYSTAL FILM

Camurus

Challenge

Camurus FluidCrystal® injection depot technology consists of a lipid-based liquid with a dissolved active pharmaceutical ingredient. When injected, the active pharmaceutical ingredient is slowly released into the body at a controlled rate – extending the treatment period from days to months and thereby reducing the number of self-injections necessary. To ensure that the key benefits of the FluidCrystal are easily understood in all markets where it is available, Camurus asked W to support in the adaptation of the FluidCrystal® injection depot mode of action film.

Solution

By working closely with the Camurus global and affiliate marketing teams, W ensured that local regulatory and language issues were addressed for each, specific market. We then adapted and edited the film, from creating new voiceover recordings to updating the abbreviated SMPC text.

Result

Thanks to W’s deep understanding of the pharmaceutical regulatory requirements for promoting a prescription-only medicine, we were able to work quickly and reliably. Now all Camurus customers, regardless of market, are able to consistently experience the Camurus FluidCrystal® injection depot technology.

To learn more about how we can help you don’t hesitate to contact Sunil Ramkali.

Related cases

Bonesupport – “A bone healing journey”

 

Norgine- “Moviprep Educational Film”

Get news and inspiration from W straight to your inbox! Sign up for Whispers, our quarterly newsletter, right here:

Client
Camurus
Services
life science, pharma