W developed the agenda for a comprehensive 3-day workshop with the goal of developing a Strategic Sweet Spot for each key account to enable BI to communicate a unique offering per global account.
To deliver on this goal W facilitated discussions and breakout sessions to help the attendees identify the key target customers within each key account, their persona, the barriers & motivators for the adoption of BI’s brands and finally, specific tactical initiatives needed to overcome the barriers and to capitalize on motivators, at an account level.