The Adobe Digital Marketing Optimization Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on online optimization activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.

Challenge

SenseNode, an Energy Tracking company, help clients knowing exactly when and where you are using the most energy, guiding you to take the necessary steps to radically reduce energy usage. SenseNode came to W, wanting to optimize their website, focusing primarily on converting more visitor to leads.

Solution

Based on data, both hard (analytics) and soft (interviews and discussions with management, sales and marketing), and our user experience expertise, W thoroughly revised existing website and developed conclusions on how to optimize it (within given budget). To better capture relevant leads, the team at W developed new wireframes, messaging, helped prioritize and manage content, imagery, call to actions, downloadable resources and additional languages.

Result

An updated website, featuring strong, value-based messaging and clear call to actions, developed in a cost-effective fashion. And as a bonus the website is now easier to administrate, responsive and index better in search engines.

Deliverables

Website content (structure, texts, images and downloadable content) on a strategic, tactical and operational level. Programming was done inhouse by the client.