Website development & launch
Microbas
Challenge
Microbas is a world-leader in precision components for the global high-tech industry and research institutions. This assignment involved helping Microbas with their digital presence and reinforcing their key messages. The new website is the heart of the conversion funnel and W was responsible for the strategic and tactical deliverables, as well as the visual design.
Solution
W started with a research phase, auditing “best in class” websites and reviewing content management systems. The solutions is a responsive website (works on multiple platforms), that supports multiple languages (through both Google Translate integration and translated content), has multiple landing pages and is enabled by a modular-based, easy-to-use content management system (WordPress).
Channels
- Best-in-class website audit
- Website structure and functionalities
- Visual design and user experience
- Programming
