Challenge

Here's a peek from our final day of action at #sps_live We enjoyed meeting all of you and look forward to new collaborations in 2017! pic.twitter.com/Vw5gArldqH

— Comsys AB (@ADFPowerTuning) November 24, 2016

For the power quality and drives industries, one of the most important annual events is the SPS IPC Drives Fair in Nuremberg. To create awareness of ADF Power Tuning and educate the market about active filter compensation technology, Comsys worked with W Communication Agency to make a strong impression at this global industry exhibition.

Solution

With a premier location secured for the fair, W supported Comsys in creating a modern and functional booth; an informative marketing film to use before, during, and after the exhibition; and a comprehensive technology brochure. Together, these channels, combined with the continuously updated website and social media channels, were used to target key partners and prospective customers before the SPS Fair, to drive visitors to the booth and engage them during the fair, and keep ADF Power Tuning top of mind after the fair.

Deliverables

• Animated film
• Printed brochure
• Custom booth: structure, content and layout
• Social media campaign (Facebook, LinkedIn, Twitter)
• Website content

To learn more about how we can help you with a complete marketing package like this, don’t hesitate to contact Markus Weichselbaumer.

Result

36% new visitors to the website
With a noticeable surge in this year’s booth traffic and a continuous increase in social media subscribers, website visitors, YouTube viewers, and new contracts, it is safe to say that ADF Power Tuning is making an impression in the market. Despite its high-tech and complex nature, with informative, clear, and engaging communication tools, Comsys has been able to share the real customer benefits its technology enables and has seen customer interest grow as a result.