Challenge

The Capital Market Day is an initiative from Trelleborg which enables them to meet investors from all over the world to showcase strategic direction, inspiring cases and news. For the third time, W was asked to create an inspiring exhibition area. How could we utilize the venue to create an engaging and consistent story, that would strengthen the perception of that Trelleborg as a world-leader in engineered polymer solutions?

Solution

We all know that content is king, and – to our delight – Trelleborg fed us with great highlights from all business areas to showcase. After a content inventory the W team ideated, refined and developed story flow, traffic flow, key messages, tangible experiences, etc. and defined content gaps. To make the most of the venue, the W team also visited the site to measure and validate practicalities, from the size of elevators, to where power sockets were located. All the above was boiled down to structural prints, copy and visual designs. As W was responsible for the full experience, including construction and deconstruction on site, we utilized our network of audio/video experts, print house and a team of assemblers to create an efficient production chain to meet the slim construct and deconstruct time slots.

Result

Meeting investors face to face is a great way for companies to present themselves, current and upcoming opportunities as well as other exciting news within the organization. We were happy to hear that this year’s Capital Market Days was another success that gave Trelleborg the opportunity to showcase their company and that ensured the investors brand perception was strengthened.

Want to know more? Contact Account Director Kristoffer Wittström.

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