Fensterbau - Trade show
Every other year, Trelleborg’s sealing profiles operation, attend the major tradeshow Fensterbau Frontale where they meet new and existing clients. This year, with new exhibition guidelines to further acknowledge support and visualize the brand values of the Group, they turned to W with a request to create a booth with a strong visual impact. W had previously created the operation’s communication concept which the operation wished to further build on. How could we take the concept further, and apply it to their booth in a way that would catch the eye of the visitor and make Trelleborg stand out at a major exhibition with hundreds of other companies?
Given the fact that Trelleborg delivers solutions to some of the biggest and most well-known buildings in the world, the operation has a lot of interesting cases and stories to tell – so why not make an actual case or story the focus at Fensterbau? Said and done ¬¬- based on genuine cases, and real proof of success from projects all around the world, the story came to life accompanied by impactful imagery.
Strong visuals as well as genuine, captivating cases of spectacular buildings such as the ski jumping tower in Oberstdorf, Germany, the Shard Place in London, the Sky Tower in Wroclaw, and the upcoming highest building in the world – the Jeddah Tower in Saudi Arabia, were shown side by side in the Trelleborg booth, making a great impact on visitors as well as the booth staff.
Apart from the “WOW”factor, we are very happy to hear that this years’ expo also left Trelleborg with several hot leads and contacts to follow up.
We were really impressed with the result, and how W used our new exhibition guidelines to create something that felt new and fresh. When the team first saw the booth, they said “WOW”!
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