Sunil Ramkali: “When working with life science clients, it is important to have in-depth knowledge of the different sectors within life science and under how the landscape competitive is changing”.
In Comvort, we often receive requests from clients looking for specialized agencies with the right expertise in their sector. Accounts within the Pharma, Medical & Life sciences industry can be tricky and turn out to be more than a challenge if your agency does not have the right know-how. From Comvort we’d like to shed some light into this type client and sector from a Marketing perspective and who else better than a chat with Sunil Ramkali, Partner & Account Director, Life Science, at W Communication Agency, Comvort’s associated member in Malmö –Sweden-.
Sunil Ramkali, has worked in Life Science for nearly 30 years from local sales and marketing in the UK, Germany and Italy, Sales training/coaching & hospital contract negotiations in the UK, global marketing based in Denmark and Sweden, and Global Market Access, Pricing & Reimbursement. He often gives lectures at Lund University on innovation and commercial considerations in life science communications and has written a number of publications/articles on brand communications in the field.
Comvort: As an expert and responsible for the division ‘Life Science’ at ‘W Communication Agency’, how would you describe this client profile?
At W we define a Life Science client, as a company that manufactures a product(s) that influences the health of humans or animals. At present, our client base includes manufacturers within the pharmaceuticals, medical technology and vaccines industry sectors. Another sector within life science that we have yet to exploit is the veterinary area, however it is an area that is highly attractive and hugely competitive.
Today, our life science clients include a mix of both Global and Nordic clients – Grunenthal (Parkinson’s disease / pain therapy), Airsonett (asthma device), PaxVax (typhoid vaccine), Norgine (bowel cleansing / liver sclerosis) and Trialbee (clinical trial recruiter). We are also in discussions with a medical device company, who are global market leader in their own field and are looking for a new global communication partner to launch new products in the future.
Read the full interview here.