Vivotif Global Brand Book
Typhoid fever, caused by the bacterium Salmonella Typhi, is an acute, systemic infection that represents an important cause of morbidity and mortality in the developing world. With over 216,500 deaths annually worldwide, there is a huge need for vaccines to prevent further spread of the disease. Having distributors and affiliates all over the world, PaxVax wanted to make available, sales, marketing and medical material to all customer facing staff selling or discussing Vivotif®, so that they understood the brand and how to communicate the brand’s key benefits in their market.
The first version of the global brand book has been delivered and the feedback has been very positive. Since the brand book contains both promotional and scientific material, it caters for many internal requirements, making it highly suitable for different situations and varying internal stakeholder needs.
At PaxVax, we work on an extremely lean organization which means I need to rely and most importantly TRUST 100% in the project lead. I chose W Communication Agency to lead and execute on this comprehensive project as they simply deliver! With W and their extraordinary team, one gets peace of mind.
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