W Communication Agency

VIMPAT® BRAND VALUES WORKSHOP

UCB Nordic

Challenge

VIMPAT is an anti epileptic drug used as add-on after 1st or 2nd line medication. In this assignment, UCB Nordic asked W to develop an internal workshop to build on a strong clinical profile for VIMPAT and increase the level of emotional associations to drive brand adoption & loyalty.

Solution

Through the concept of ‘benefit laddering’, W planned and facilitated a workshop with sales and marketing representatives to identify the VIMPAT brand benefits and values. These were used to create the Vimpat one liner to align the organisation on the value of VIMPAT in the treatment of partial seizures.

Result

In addition to a useful discussion around brand adoption and emotional messaging, the team developed a VIMPAT one-liner, consisting of a mix of strong rationales and emotional benefits.

Curious to know more? Contact Sunil Ramkali!

Client
UCB Nordic
Services
Workshop