SPS Fair Expo 2017
Some of the challenges with this project, were to come up with a creative, yet cost-efficient visuals, to make the exhibition booth seem and feel more spacious by using the area wisely, and to modify the message to reflect the visuals. Another challenge was to convert the mindset of the audience, that a rather new technology, such as the ADF Power Tuning, is better than a proven, worn-in technology. To venture into the less proven and trying something new, can be a difficult obstacle to overcome.
So, how did we help Comsys to reach their goal of getting more visitors in their booth, creating interest and awareness of their product as well as standing out from their competitors?
– In this digital age, it’s easy to forget the importance of the actual meeting. But I would say, that since we are connected more or less 24/7, live human interaction is more important than ever. Comsys has quite a long sales cycle which makes it important to have a close and personal relation to your target group. It’s hard to get under the skin of the key stakeholders the same way digitally as it is in real life or at an event, says Kristoffer Wittström, Account Director at W.
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