DD422iE. The difference is electrifying.
Based on the goal to build up anticipation for the live launch and to emphasize the electric functionality of the machine, the concept became:
REVEALING THE WORLD’S FIRST BATTERY-TRAMMED MINING JUMBO
THE DIFFERENCE IS ELECTRIFYING
Visually we played with light and shadows to generate curiosity and control what was shown and shared over time; certain parts of the machine connected to specific key features were revealed in phases leading up to the full reveal at MINExpo.
- Key selling messages and sales story flow
- Website hub content and design
- Teaser video series
- Ad series
- Banner series
- VIP direct mailing
- Custom VIP gift giveaway