The W team was happy to, for the sixth time, get the honour to work with the Malmö Trade & Industry office, and together produce Malmö Snapshot. The challenge was to package heavy facts and statistics in an inspirational brochure that was easy to overview and read.
W translated the statistics into graphs and illustrations that takes the reader through significant statistics and fascinating facts in a light and fresh design. The result became a publication clearly highlighting the most important numbers and development patterns of the city within areas such as infrastructure, tourism and industry development.
An annual report, in Swedish and English, distributed as a printed brochure and online eBook.
Even before the report was launched, questions about its arrival reached Malmö Trade & Industry Agency. A fact that tells us that it has become a welcomed publication for many stakeholders. Malmö Snapshots is read and used by a wide number of readers – from students and companies of all sizes to high-level politicians in Sweden and internationally.
We choose once again to work with W since we know that they care about the project as much as we do. They are a professional partner that we can count on all the way from ensuring quality and timelines to making sure that the end result will turn out great–and so it did!