Living the values
The W team developed the format, and to make it all as natural as possible we worked without a script. Bona developed the questions to be covered, and the employees simply address them in their own words. The result was a relaxed, natural feeling to the final films, which were posted on the Bona LinkedIn page and their intranet as part of the Bona 100-year anniversary celebrations.
W helped us with all the deliverables for our 100-year anniversary celebrations. Based on their knowledge of our brand and their expertise in employer branding and film production, they were the obvious partner for this project. It was professionally handled, and we’ve received a lot of positive feedback on the films.