W Communication Agency

Launching Sandvik 365

Sandvik Mining

Challenge

Sandvik 365 body
Sandvik Mining is a world leading provider of equipment, tools and solutions for surface and underground mining. To increase awareness and position Sandvik as a true partner for profitable mine operations, W was asked to develop a global campaign to launch their aftermarket offering – services and original parts.

Solution

Sandvik 365 body

The campaign “Sandvik 365. Parts and service you can count on.” connects directly to the brand promise: ensuring that customers stay productive and profitable, day in and day out, 24/7. The concept is built on numbers proving the aftermarket value Sandvik delivers. Whether reduced downtime or increased output, real numbers speak for themselves. And behind the numbers, are the people that set Sandvik apart – over 4,000 skilled service employees keeping equipment and customers moving 365 days a year.

Channels

  • External film
  • Internal film
  • IOS App with service configurators
  • Content development for website
  • Web banners
  • Print ad campaign
  • Printed wall calendar
  • Posters
  • Training guide for events and trade-shows
  • A Sandvik 365 image bank
  • Service programs illustration
  • Give-away

Result

The campaign is now rolling out in local languages and different markets across the world through digital, printed and live channels. And as this creative concept was made to grow over time, we look forward to seeing it evolve. Count on that.

Curious to know more? Contact Lisa Önnerlid!

It was clear from the start that W understood the strategic ambitions with our aftermarket offering. Their ideas gave us the potential to align other, internal projects and package our aftermarket programs and services under one umbrella concept, giving us a strong, coherent communication kit. We’re very happy with the results and the way W approached and handled the assignment.

Jeanette Svensson, Global Brand & Promotions Manager, Sandvik Mining
Sandvik 365 body
Sandvik 365 body
Sandvik 365 body
Sandvik 365 body
Sandvik 365 body
Client
Sandvik
Services
Product Launch