WANNA GO INTERACTIVE?
After a mutual workshop we narrowed down the most important parts to communicate from the wide Demag offering. Several hefty brainstorming sessions later we presented the tagline “Future of smart lifting” and an idea with stand walls, videos and an interactive experience divided into three sections: Plan, Lift, Connect. To go beyond the limitations of today, and capture customer needs and ideas, we also added a section called “Future”, to work as a conversation starter for future scenarios within lifting.
The experience area flaunted four big screens; two featuring teaser films to create curiosity and attraction and one centerpiece replicating one main touchscreen, operated by the visitor (or staff). The application opened up a world of benefits for crane drivers, management and crane hotspots throughout the Plan, Lift and Connect process.