A QUICK DIAGNOSTIC TOOL FOR HCPS
Tools and tactics for the medical sector require a unique responsibility to really get things right. This was the case for us when Norgine requested our assistance in finding a channel to help inform health care professionals (HCPs) about diagnosing Hepatic Encephalopathy (HE), a serious condition. HE occurs in people with severe liver damage, ultimately also damaging brain functioning. The appropriate therapy is required for managing the condition, and the key to this is determining the level of disease severity.
The West Haven criteria are widely used and accepted as a tool for determining the severity of HE. They enable the physician to measure and monitor changes in the patient’s level of consciousness, intellectual function, and behavior as result of the damage to the central nervous system. To simplify the diagnostic process for HCPs and make use of the criteria, W developed a simple, easy-to-use ‘tear-off’ pad to describe:
- The importance of assessing HE disease severity
- How the disease can be measured
- How the tool can be used to monitor disease progression over time