The more you sweat in practice, the less you bleed in battle.
There are some people around that have the ability to always put you in a good mood. Kristoffer is one of them. As a senior account professional at W he has a genuine passion for digital channels, and is the agency specialist on strategic and creative digital communication. He has helped create digital strategies and tactics for a long row of international corporations and brands.
A man like Kristoffer always has more than one string on his bow, and over the years he has managed big, global roll-outs, product launches, educational programmes, idea management projects, trade shows and change management processes. Today, he is Account Director of W’s Technology business unit.
Calling Kristoffer competitive is an understatement, every challenge he takes on he does it to win. An ambitious attitude when running half or full marathons. Even if the elite can be hard to beat, this doesn’t put Kristoffer off from trying. He also loves racing cars, and has built a real one!
Communication strategies and creative tactics, digital channels, idea management, change processes, learning labs, gamification processes etc.