W Communication Agency

WE SIMPLY LOVE EXPOS

Ideas for your next trade show

Trade shows are an effective marketing strategy! It’s a great way to create visibility while building relationships, and as technology advances expos create a great opportunity to further engage with our target customers. Check out our latest expo projects, with interactive experiences, emotional photography, conversation starters, hidden treasures and much more. Happy reading!

If you’re a fan of big machines, we sure hope you didn’t miss bauma 2019 in Munich. This year, a record-breaking 620,000 visitors enjoyed the world's largest trade fair for the building industry. Terex Corporation normally let their brands do the talking at expos. But this year, the corporation wanted to take a more active role and convey one group of solution providers in the center of the 5,500 sqm stand area. The challenge was – how? See how we solved it here.
ONE CORPORATIONS, MANY BRANDS
TEREX: AT BAUMA 2019
Person trying the interactive Plan Lift Connect app
WANNA GO INTERACTIVE?
DEMAG: AT BAUMA 2019
Putting more emphasis on your products than your customers at your trade show stand can often be a big mistake. So, when Trelleborg asked us to design and deliver a complete stand solution for TechTextil in Frankfurt, we took a very different approach. With only a handful products visible in the stand (but many treasures hidden in secret compartments), we created an area for conversations tailored to each visitor entering the stand. See how we solved it here.
HIDDEN TREASURES IN FRANKFURT
TRELLEBORG GROUP: TECHTEXTIL 2019
A MEMORABLE EXPERIENCE
BONA: INTERNATIONAL DISTRIBUTOR CONGRESS

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