W Communication Agency

Whispers – No. 91

The name of the game

Summer and football world cup, can you think of a better combo? Possibly, football and social media – after all, it has become an essential element of sports fandom. Real Madrid, with the largest fan base on social media, has a whopping 189 million followers to date. As the engagement rates between brands and customers continue to increase, we can only guess that Real Madrid knows how to play it not only on the football field, but also when it comes to engaging with their followers. More about 2018 social media trends as well as some inspiring cases and other news from W below. Happy reading and go Sweden (and Germany and England). We are international here at W after all!

Happy reading!

 

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