Find the perfect local fit for your global brand campaign
With shrinking marketing budgets and the need to consolidate, can affiliates continue to ‘reinvent the wheel’ and develop local brand campaigns? In this article, W Communication Agency presents 7 rules for successful local implementation of centrally driven global pharma brand campaigns.
Read the Wisdom article here to get the tools you need to succeed.
A guide for international pharma (and B2B) communications
by Sunil Ramkali, Account Director at W