Global Marketing – consistent across all borders:
A guide for international pharma (and B2B) communications.
Are you confusing your customers without realising it? A key goal of global marketers is to achieve
consistent implementation of the core brand campaign across multiple markets. But consistency doesn’t just apply to visual branding elements and a pre-defined story flow…
In this article, W presents a simple process to ensure that a consistent brand vocabulary is adopted across your organisation.
By Sunil Ramkali, Account Director
Strategic Pharma at W